Grow Revenue: Vouchers, Promotions, Events and Memberships

Most food businesses have the same two problems: quiet periods that cost money, and customers who came once and never came back. Mosey's revenue tools exist for both. They are separate features you can turn on one at a time, and none of them requires a subscription.

Gift vouchers: get paid before the visit

A customer buys a voucher in the app, for themselves or as a gift, and spends it with you later. You are paid when it is bought, not when it is redeemed, which is cash in the business ahead of the meal.

You set a minimum amount, an optional expiry and your own terms. You can also offer bonus credit — someone who buys €50 gets €55 to spend — which is a proven way to lift the value people buy.

Vouchers redeem in parts. If a customer spends half, the balance stays on the voucher for another visit, so a single gift can bring someone back three or four times. Each redemption counts as a loyalty visit too.

Gifting is built in: send by username or email with an occasion, a message, a theme and even a scheduled delivery date.

Commission: 4.5%.

Promotions and Deal Hours: fill the quiet stretches

A promotion can be a percentage or fixed amount off, a free item, a multi-visit bundle, or a ticket a customer buys now and redeems later. Ticketed promotions are paid up front, so they bring cashflow forward the same way a voucher does.

Deal Hours are automatic off-peak price drops. You set a rule once — all coffees 50c off, weekdays 10:00 to 12:00 — and the lower prices simply appear on your menu during that window and disappear afterwards. There is nothing to switch on and off, and nothing to remember.

Because you choose the exact days and hours, you discount the mid-afternoon lull rather than the Saturday night you would have sold out anyway.

Commission: 4.5%.

Events and gatherings

Ticketed events get their own page on your profile, full redemption tracking and no per-ticket fee. Customers can join a waitlist when you sell out, and are offered a place automatically if one frees up.

Gatherings are the enquiry side: a customer asks about a party, a private dining night or a group booking, you quote, and they can counter. Once confirmed it becomes a real reservation. You can take a deposit against it to protect the date.

Commission: 4% on event tickets, 4.5% on gathering deposits. Reservation deposits are different — those pass to you in full at 0%.

Memberships: recurring revenue from your regulars

A membership is a plan your regulars subscribe to, monthly or annually, for benefits you define: a standing discount, a free item, free delivery, priority booking slots, skipped deposits, a monthly credit, or a plain-English perk like a members' table on Fridays.

You control it tightly. Benefits can be capped per visit, limited by quota, restricted to particular channels, or restricted to particular days and times. You can make an event or a promotion member-only, or give members a priority window where they see something before anyone else.

There is also a coalition option, where several venues share one membership and settle between themselves — a way for a group of independents to offer something a chain would.

Members do not churn like ordinary customers, and they arrive with a reason to choose you.

Commission: 8%.

Early Bird

Set a discount or perk on specific booking slots and days, and it shows on those slots when a customer is choosing a time. It is the cheapest way to move demand off your peak and into the hour before it. The perk is honoured in the venue, so there is no deposit or payment to handle.

What it costs

	Commission
Vouchers	4.5%
Promotions	4.5%
Event tickets	4%
Gathering deposits	4.5%
Reservation deposits	0%
Memberships	8%

23% VAT applies to Mosey's commission. Customers pay a €1.29 booking fee on these purchases, inclusive of VAT. Stripe's card fee is passed through at cost, with no Mosey markup. There is no monthly charge for any of this.

Setting it up

1. Connect Stripe from Business Info → Account Setup. Nothing here can take money until you have.
2. Start with vouchers. They need the least setup — a minimum amount, an expiry if you want one, and your terms. Add bonus credit if you want to push the average up.
3. Add one promotion. Pick your genuinely quiet window and try a single offer rather than five.
4. Set a Deal Hour for the same window if the promotion works. It runs itself after that.
5. Put your next event on with a ticket price and a capacity, and let the waitlist handle the overflow.
6. Build a membership last, once you know which of the above your regulars actually use. Price it against the benefit, and use the caps so a generous perk cannot run away from you.
7. Boost whichever one you want seen, to your followers and to nearby customers who opted in.

What it connects to

• Loyalty — voucher redemptions and orders both count as visits automatically.
• Order Ahead and delivery — vouchers, promotions and membership benefits all apply at checkout.
• Reservations — memberships can carry priority slots and skip deposits; Early Bird works on the booking slots themselves.
• Boost and sponsored posts — any of these can be pushed to followers and nearby customers.
• Mosey Pay — membership discounts apply at the till as well as in the app.